
An aviation consultancy connecting the world to China
We Help You Fly Into The Future
Services
Q&A Consulting delivers a unique range of high quality consultancy and advisory services in China and throughout the world through our globally experienced partners, advisors and our extensive network in the worldwide aviation industry.
For Airports
Commercial Planning, Passenger Spending Behavior Analysis, Brand Promotion, Cargo Management
Q&A is currently working on Shanghai, Guangzhou, Shenzhen, Xi'an, Xiamen, Zhengzhou, and Ningbo airport for planning and improving commercial programs. Mr. Guo, CEO of Q&A had also worked for Beijing, Shanghai, Kunming airports. We specialize in terminal concession program layout design, passenger survey, shop type and concept combination, infrastructure requirement, passenger flow, data analysis, rent forecast, operator bidding and negotiation, office allocation, shopfront design. Mr. Guo also has major role in cargo logistics planning for the new Beijing Daxing International Airport. Please click here for more information about our airport concession planning work, and click here for our services assisting brands to enter airport terminals in China.
For Airlines
International Competition, Cabin Interior
Q&A offers airlines vision, insight, and tools to excel in sales, marketing, partnership, alliance, JV, hub development, utilizing latest technology, etc. As a successful industry executive for many years, serving Northwest, Delta, and Air New Zealand, Our advisor Sandeep Bahl is widely recognized as an expert for airlines in Asia Pacific.
Q&A provides Chinese airlines with the best cabin interior products to catch up with the latest in the industry. We help airlines design interior, plan LOPA, select most suitable seat and IFE products, analyze life-cycle cost, to give airlines advantages on international routes where competition is intense.
For MROs
Market Study, Joint Venture Due Diligence
Q&A provides market research for MRO companies and due diligence for partnership and joint venture negotiations. Currently, we are conducting a major strategic study for GAMECO for its long term strategic development and positioning. Previously, our experts carried out a due diligence for a joint venture negotiation between an international company and a Chinese MRO, to assist both sides to understand each other better. We bring strategic and tactical knowhow to MRO companies, and their investors and partners.
For Business & General Aviation
Strategic Positioning, Market Study
Q&A experts have been involved in the CAAC policy development for business and general aviation in the last five years, through two projects funded by the US Trade and Development Agency, for CAAC. Chinese BGA industry has been growing with steady pace. With opening of low altitude air space and increasing application of business and general aviation, major OEMs and associated service providers are entering China. Q&A experts are well connected in this industry in China and can bring insider know-how to clients entering this growth market.
For Others
Business Development, Human Resources
Q&A advises government agencies and companies to advance their agenda in the dynamic market environment in China. We help clients to reach out to the right decision makers, learn the right market insight, and improve the technical know-how in our projects.
We have a wide and deep industry network in China and abroad. We are contracted by Guangzhou city government to recruit aviation companies to locate near the airport. We have experience in joint-venture negotiation between foreign companies and Chinese enterprises. Q&A can help you find the right stakeholders in the industry to achieve your objectives in China.
Experts
We have some of the world's most recognized aviation experts as our advisers. We offer strategic vision, hands-on experience, and profound know-how to our clients.
Yufeng Guo
CEO
Yufeng Guo has been in the aviation consulting industry for over 8 years. Before founding Q&A, Mr. Guo is the Aviation China Director for ICF International, one of world's largest aviation consulting firms. Mr. Guo has worked on projects for Civil Aviation Administration of China, AVIC, GAMECO, Air China, China Southern Airlines, eight airports including Beijing, Shanghai, Guangzhou, Zhengzhou, Kunming, Dallas, Birmingham, lessors like China Development Bank Leasing (CLC), China Merchants Bank Leasing, various companies in general aviation, such as Beijing Auto's Beijing General Aviation Group, and overseas companies with a China interest, like Airbus, BBA Aviation, El Al, Michelin, etc.
Yufeng Guo has extensive experiences working with both American and Chinese central and local governments, and with international companies, State-Owned Enterprises, and private firms of various natures. Finding the subject matter experts for the right project scope, providing most valuable deliverables, and managing projects and communication across different cultural and business customs is the specialty area where Mr. Guo excels.
Before Mr. Guo's career in aviation consulting, he worked for the American Planning Association as a Policy Associate for the China Program, which successfully trained over 300 Chinese mayors in the US for best practices in city planning. After that, Mr. Guo worked for Leo A Daly, a large international design firm, as the China Chief Representative, developing business for architectural design for airports, offices, hotels, residential, and other types of buildings.
As aviation expert, Mr. Guo was interviewed on China Central Television, and quoted in the New York Times, the Washington Post. Mr. Guo has a Master degree from the University of Minnesota and a Bachelor degree from Shanghai Tongji University. He is fluent in English, Chinese Mandarin, and Cantonese.
Sandeep Bahl
Chief Airline Adviser
Sandeep Bahl has over twenty years of aviation and hospitality experience, much of which has been in the Asia Pacific region. He has held key leadership roles in Sales and marketing, in-flight services and operations for a number of major carriers in India, USA, Australia, Japan, China and Hong Kong.
Till recently Sandeep was VP Asia for Air New Zealand where he was focused in driving sustainable revenue growth, optimizing organization across Asia, build channel based sales infrastructure, market development and implemented strong JV partnerships. Prior to Air New Zealand Sandeep worked for Delta Air Lines as Director for China and Hong Kong where he was instrumental in growth of Delta’s footprint, establishing strong government, industry and regulatory relationships, building partnerships with Chinese Airlines and ensuring a seamless merger of Delta and Northwest.
Sandeep holds an MBA and post graduate degree from Oxford Brookes University in the UK and an undergraduate degree from Institute of Hotel Management in New Delhi India. He has also completed the China Managers Development Program at the Cheung Kong Graduate School of Business in Beijing and is Member of Australian Institute of Corporate Directors.
Sandeep is Chairman of the Board of Airline Representatives in China and Vice Chairman of the Aviation under world tourism city federation. Previously he was International Advisory Chairman for China for Travel Industry Association of USA and Co Chairman of the Aviation Economic Regulations Sub-Committee for the US China Aviation Program.
Gary Weissel
Chief Technical Adviser
Gary Weissel is the Managing Director of Tronos Aviation Consulting. Mr. Weissel has brought with him 25 years of specialized experience in the aviation industry in asset management, program management, interiors, engineering, modifications, maintenance, certification, safety, manufacturing, market forecasting and due diligence. Throughout his career Mr. Weissel has managed over US$3bn in aviation assets, traded over 100 aircraft ranging in size from turbo props to 747’s, assisted airlines, heads of state, investment firms, lessors, charter operators, OEMs and governments with their challenges.
Prior to starting Tronos Aviation Consulting, Mr. Weissel was the co-Managing Officer of ICF SH&E’s Aviation and Aerospace Practice where he led a consulting staff of over 50 consultants in 7 offices world-wide. Mr. Weissel began his career with nine years at Delta Air Lines, Inc. (“Delta”) where he held numerous engineering and managerial positions in Delta’s Technical Operations Division. His final position before leaving Delta was as the Customer Product Manager for Delta’s fleet of 550+ aircraft. Mr. Weissel’s responsibilities included design, specification, sourcing and program management of Delta’s interior product for both new OEM airframe production aircraft being delivered from the production line at Boeing including the 777-200, 767-400 and 737-800 aircraft and all aftermarket reconfigurations and modifications of Delta’s fleet including 727-200, 737-200 & -300, 757-200, 767-200 & -300, MD80, MD90, DC9, MD11 and L1011 aircraft. These aftermarket reconfigurations and modifications included such projects as changes in seat counts and seat configurations, galley upgrades and modifications and installation of new live satellite TV onto a commercial passenger aircraft. Mr. WEissel also spent two years with B/E Aerospace in their Seating Products Group.
Credentials: FAA licensed pilot. Member of ISTAT, Completed ISO9001:2000 Lead Auditor Training, American Management Association and airline administered courses in Strategic Business Planning, Program Management, Airworthiness Directive Handling, Aircraft Non-Destructive Testing and Sheet Metal Repair.
Education: Bachelor Aerospace Eng., Georgia Institute of Technology
David Best
Chief Business Aviation Adviser
David Best provides expertise on FBO, airport infrastructure, and business aviation with over 16 years in the business and commercial aviation sector following a career in supply chain and marketing. He has worked extensively across USA, Asia Pacific and Europe and Africa. Within the Business Aviation industry he serves as Vice Chairman of the Asian Business Aviation Association and also sits on the Governing Board of the International Business Aviation Council, he previously sat on two committees for General Aviation and Manufacturers Association in Washington DC.
David Best joined BBA Aviation in 2004 as Managing Director, Europe, Middle East and Africa for Signature Flight Support, where he managed the development of their 23 location European Fixed Base Operation (FBO) network from London, UK. During this time he both opened and acquired businesses in the UK, France, Germany, Greece, Ireland and South Africa.
He was promoted to the role of Chief Commercial Officer in 2009 at the Divisional Head Office in Florida, USA where he formed the commercial team consisting of sales, marketing, revenue management and brand extension for this $1bn revenue business spanning 120 FBOs and one million business and general aviation arrivals annually. During this time he also sat on the Board of Lider Signature in Brazil.
In January 2012 David assumed the position of President BBA Aviation Asia Pacific in Singapore heading up the strategic development of BBA Aviation’s FBO, commercial groundhandling, engine repair and component repair businesses in the Region. During his time in Asia he worked extensively in Thailand, Singapore and Hong Kong and also evaluated businesses in Australia, Philippines and Brunei.
A graduate of the University of Strathclyde earning BA (Hons) and an MBA, he has previously been a Board member of Hong Kong Business Aviation Centre and is now based out of the USA and works on projects globally.
Bill Archer
Chief MRO Advisor
Bill has over 32 Years of Aircraft Engineering and Maintenance experience; including over 12 years in positions of leadership. Bill worked for Delta Airlines from 1988 to 2012, with positions from structural engineer to General Manager of Interiors and Cabin Avionics Engineering. Bill worked on A310, MD-11, MD-88 & 90, B757, B767, and other aircraft types. From 1983 to 2010, Bill was also active in military aircraft maintenance services in various positions. Bill has extensive experience in Engineering, regulatory compliance, personnel management, and training. Technical expertise in commercial aircraft interior design, development, and certification; aircraft repair design and development; configuration definition and management; systems troubleshooting; maintenance program development; and structural analysis. Bill also has broad experience in logistics plans, supply, and transportation. He is also a certified pilot.
Alex Bangert
Chief Airline Operations Advisor
Captain Bangert's Aviation experience spans Over 35 Years. This includes being International Airline Captain, Senior Aviation Consultant, Senior Aviation Operations Evaluator, Aviation Safety- Accident/Incident Investigation Manager and Flight Operations and Ground Support Operations Manager. He has been involved in Regulatory/Civil Aviation Consultancy, AOC Certification and Operations Specification Development, Business Assessment and Viability Planning. He also has an experience in Leading Project Planning and Execution, Leading Cross-functional Team Projects and Development.
Presently Captain Bangert is IOSA and IS-BAO Auditor. Upon his engagement numerous Global assignments included, Flight Operations Safety Assessments, Flight Operations Due Diligence, Safety Audits, IOSA Flight Operations, Cabin Operations and Dispatch Audits, SMS/Safety Department development, Flight Operations Development, AOC and Operations Specification oversight and Certification and development, Civil Aviation/Regulatory Project work to include both Civil and Airline de-blacklisting and Compliance.
Captain Bangert has FAA type rating in B747-400, B777, B767, B757, A310, A300-600F, MD-11F, SA227TC.Captain Bangert is a Graduate of the University of Chicago's Booth Graduate School of Business with a Master of Business Administration-MBA, City University, London with a MSc in Aviation Safety Management, as well as Graduate of University of Southern California Veterbi School of Engineering with Postgraduate Certificates in Aviation Safety Management and System Safety.
Sailing Ou
Airport Chief Designer
Mr. Ou has been designing airport interiors for over 16 years. He has extensive project experiences in both China and Africa. From Beijing T3, Xi'an T3, to Guangzhou and other major hubs, to airports in Angola, Mr. Ou has pour his talent and dedication towards refined public spaces inside these elegant terminals. Mr. Ou has collaborated with major State-owned airport planning institutes and architectural design firms and is sophisticated in airport building codes, fire codes, commercial planning and passenger services facilities design.
Justin Lee
Airport Commercial Planner
Justin Lee has extensive experience in the airport commercial revenues business as a consultant and a market researcher with experience gained in Mott MacDonald Ltd and Moodie International Ltd. His experience on various airport commercial revenues consulting projects has covered airport commercial space determination and commercial revenue modelling, commercial program due diligence, airport commercial space and financial performance benchmarking.
He has worked on airport commercial revenue development projects in Brazil, Greece, South Korea, the Philippines, Macau, Italy and Turkey. He created an extensive global airport commercial revenues performance benchmarking database covering the financial performance of nearly 100 airports around the world, and a space modelling tool for determining airport retail space. Fluent in English, Mandarin Chinese and Japanese, Justin Lee has a MSc in Airport Planning & Management from Cranfield University.
Zequn Cai
Airport Marketing Advisor
Mr. Cai has years of brand marketing strategic advisory experience. He has worked for Libai, JD.com, BYD Auto, Agricultural Bank of China, South China Food, and other major blue chip clients. His work include brand marketing, digital marketing, content development, and channels development, and has expertise in the combination of various marketing and media tools. Mr. Cai also has great experiences in Intellectual Property marketing and new media operation and solutions. His projects include JD.com's "JD Joy" application and promotion, Libai Group's "Mr. Li and Mr. Bai" self media matrix operation, creating a "top brand club" for Guangdong Media Association, and nurtured over 30 "Wang Hongs", i.e., online stars in Xiaohongshu.com.
Yu Wang
MRO Advisor
Yu Wang has 11 years of aircraft line maintenance experience for foreign airlines. His previous employers include HK Dragonair Airlines, Switzerland SR Technics and Shanghai TAECO. He has provided aircraft releasing services to renowned airlines such as: Virgin Atlantic Airways, Swiss Airlines, Etihad Airways, Qantas and Singapore Airlines,to name a few. While with SRT, he obtained both CAAC (Civil Aircraft Maintenance Personnel License) and EASA ( European Aviation Safety Agency Aircraft Maintenance License), which is an achievement rarely seen in mainland China. He has the following endorsement on his licenses: A330, A340-300,A340-600,A380,B787 including their related engine types. As a Senior Engineer, Yu is very familiar with aircraft systems and maintenance activities, and also has very good understanding of both domestic and international MRO markets.
Yulin Xu
Brand Analyst
Yulin Xu is responsible for developing the Guangzhou airport retail, food & beverage brand portfolio. He specialized in branding, and consumer impression, perception, and memorization of brands. He has experiences working with Siemens, Sumsung, and other Fortune 500 brands. In the past he trained and coached staffs and students on skills of fast learning and techniques in prolong memorization.
Junkang Li
Mr. Junkang Li has six years of interior design experiences, with specialty in sound environment design. He has worked on projects in Xiamen, Chaoshan, Xian airports, Guangdong Science Center, Xiamen Academy of Healthcare, Guangzhou Daily HQ, among others. He has provided design, project management, on-site quality control services for various projects.
Idalene Chong
Airport Corporate Strategist
Idalene has been in the Aviation, Hospitality and Retail industries for about 8 years with a background in Corporate Consulting. Her direct employment includes Changi Airport Group, Hainan Airlines Group in Beijing and Changi CIP Terminal FBO in the area of Corporate Strategy, Business Development, Product Development and Marketing. Her roles involved stakeholder management, project management, market analysis and research to enhance the company’s competitiveness and sustainability. Idalene’s role with Changi Airport Group covered surveying the market, developing business, operational and commercial models for existing and developmental projects in consultation with various stakeholders. She has also given speeches in Singapore as well as in China on how Changi handles their Commercially Important People.
Idalene graduated with a Master’s degree in Economics from Beijing Normal University on a China funded scholarship and a Bachelor degree in Business Marketing in Singapore. Being a Singaporean and having studied and worked in China, she is familiar with the intricacies of both Eastern and Western cultures.
Wei Xie
Aviation Analyst
Xie Wei graduated from Sino-European Institute of Aviation Engineering. She got a engineer diploma from ENAC and a master degree from CAUC. She has experiences working with Airbus, BGAC, AirChina and China Eastern. She uesd to take part in strategy analysis project, acquisition project, etc. Miss.Xie's experience endow her with good communication skills across different cultures. Miss.Xie is fluently in French, English and Mandarin.
She also passed CFA level I.
Media Presence
We are frequently invited by major media to address aviation issues
CCTV interview of Yufeng Guo on ARJ-21
China home-grown aircraft and aviation safety
To view the entire ARJ-21 China Insight Program: click here
Q&A Chief Airline Advisor Sandeep Bahl published article on China Daily
Click here to read the entire article
Q&A CEO Yufeng Guo interviewed and quoted by The New York Times on Beijing New Airport
Click here to read the entire article
Q&A CEO Yufeng Guo interviewed and quoted by The Washington Post on 737MAX8 grounding and CAAC global leadership
Click here to read the entire article
Q&A CEO Yufeng Guo interviewed and quoted by Airline Passenger Experience Association (APEX) on Aerotropolis Development
Click here to read the entire article
Q&A Chief Airline Advisor Sandeep Bahl interviewed by China Global Television Network (CGTN) on Paris Airshow
Click here to view the interview
Q&A Chief Airline Advisor Sandeep Bahl interviewed by INNOVERVIEW on airline products
Click here to view the interview
Q&A CEO YuFeng Guo interviewed by South China Morning Post on airline slots
Click here to view the interview
Partners
We work with reputable firms to deliver world class results
ARPI
Pilot Recruiting
ARPI is a European-based professional recruiting, staffing, and training company. It provides a wide range of training programs and services dedicated to airline and airport personnel. Q&A is working with ARPI now to supply airline captains to Chinese airlines that are in high demand.
Clients
Due to confidentiality, we only list some of the clients our experts serviced.
CAAC
中国民航局
Air China
中国国际航空公司
AVIC Capital
中航工业投资控股
China Southern Airlines
中国南方航空公司
AVIC Xi'an Aircraft Corporation
中航工业西飞
Shenzhen Airlines
深圳航空公司
AVIC General Aviation Industry
中航工业通飞
Shandong Airlines
山东航空公司
Beijing New Airport
北京新机场
Airbus
空中客车公司
Beijing Capital International Airport
北京首都国际机场
Michelin
米其林轮胎
Shanghai Pudong International Airport
上海浦东国际机场
BBA Aviation
BBA
Guangzhou Baiyun International Airport
广州白云国际机场
Beijing General Aviation Group
北京通航集团
Shenzhen Bao'an International Airport
深圳宝安国际机场
Kunming Changshui International Airport
昆明长水国际机场
Xi'an Xianyang International Airport
西安咸阳国际机场
GAMECO
广州飞机维修工程公司
Hangzhou Xiaoshan International Airport
杭州萧山国际机场
Zhengzhou Xinzheng International Airport
郑州新郑国际机场
China Development Bank Leasing Corporation
国银租赁
Xiamen New Airport
厦门翔安国际机场
Ningbo Lishe International Airport
宁波栎社国际机场
China Merchants Bank Leasing
招银租赁
Fuzhou Changle International Airport
福州长乐国际机场
Birmingham Airport
伯明翰机场
Guangzhou Airport Economic Development Zone
广州市空港经济区委员会
Dallas Fort Worth Airport
达拉斯机场
Yiwu Airport
义乌机场
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